To all my Beautiful Customers,
This is my fourth letter to you. The first was in March as we went into Lockdown. It was life changing to put the breaks on everything but it gave me moments of deep reflection that I am grateful for. My subsequent letters to you came later as we headed into the summer and started emerging from our homes. Our store opened up again and we welcomed you all back with masks and sanitizers. And how great you have all been! It’s been fantastic to reconnect and share our stories. Some of your experiences have been deeply heartbreaking, but some have been uplifting and have brought hope and wonderment into this dark period.
We are moving now into what feels like uncertain times again. We will continue to be extra vigilant in our store and follow the CDC guidelines. I am writing this letter to you from a small Airbnb in Israel. I am alone and have been under strict quarantine. This is a hard shutdown. I am unable to leave the apartment. Food is delivered to my doorstep and there is no person – to--person contact. As most of you know I grew up outside the USA. I have been fortunate to have forged deep connections in the US. My 3 children were born there and New York feels like home. Still, my parents live in Israel and being far away from them comes at a cost. My mom’s health has been challenging and Covid has magnified this. I am grateful that I was able to make this trip to see her even with these Covid restrictions. As a mother, a daughter and small business owner I try my best to balance these responsibilities and I am blessed to be able to do so.
I share all this because my relationship with you is personal. We live in a world filled with a multitude of choices and I am so thankful for your continued support. We have survived this time because of you. Thanksgiving is a time for reflection, contemplation and of course gratitude. This year it feels both poignant and hopeful at the same time. We see better times on the horizon, yet some difficult days ahead.
Our store is open 7 days a week now that the Holidays are approaching and of course we are always available to help our online shoppers. Stay safe, vigilant and on course!
Wishing you all a beautiful Thanksgiving!